At marketingwithleverage, we do one thing with a stubborn level of focus - email marketing. Strategy. Sequences. Campaigns. Re-engagement. Revenue. Because if your list is sitting there like an expensive houseplant, someone ought to do something about it.
We are 11 people. Five are family. The other six have been around for 19 years, which in agency terms means they are either almost family or very bad at leaving. We are based in Canada. We have 3 cats, 1 dog, more than 12 fish in the aquarium, and what we believe is 1 mouse somewhere because someone swears they saw it. Frankly, the mouse has shown more stealth than most marketers.
Spend money to get leads.
Send one welcome email written by a tired intern in 2021.
Then act shocked that revenue is "flat."
Turn subscribers into buyers.
Turn old lists into active assets.
Turn email into the cheapest salesperson in the building, and the least likely to steal your yogurt from the office fridge.
We are not here to be cute. We are here to get your inbox pulling its weight. In Dan Kennedy fashion, that means practical marketing, salesmanship in print, and not a shred of patience for fluff that does not move money.
New leads are warm for about five minutes in internet time. We build welcome sequences that introduce, persuade, position, and sell before that attention wanders off to cat videos and poor life choices.
Regular broadcasts, promotional pushes, product launches, seasonal campaigns, and emails with enough personality to get read by actual humans instead of being ignored like a treadmill in February.
Dead list? Maybe. Mostly sleepy. We wake subscribers up, give them a reason to care again, and recover value from names you already paid to acquire. Which is a very polite way of saying we stop money from leaking out the back door.
So this page uses the useful stuff - direct headline, repeated call to action, proof, FAQ, clear offer framing, and enough personality that visitors remember you instead of confusing you with the last six agencies they just clicked past.
Here is our radical theory. When someone gives you their email address, that is not a request to be bored to death twice a month with “just checking in” messages and a beige header image. It is permission to continue the sales conversation intelligently.
So we write like adults. We sell like professionals. We use curiosity, clarity, offer structure, timing, segmentation, and follow-up. Not because it sounds clever in a webinar, but because businesses need sales more than they need trendy diagrams with pastel arrows.
Usually it is bad onboarding, weak positioning, bland subject lines, no segmentation, no offer rhythm, no follow-up, or a company-wide belief that one email every two weeks counts as marketing. We have seen this movie. It does not end well unless someone changes the script.
Five of us are family. The other six are basically family now, unless they are reading this after a difficult Monday. We have been together for 19 years. That means we know each other’s strengths, weaknesses, snack preferences, and who definitely did not refill the printer paper.
We like life. We like laughter. We like doing good work for clients and then going home with enough sanity left to enjoy dinner. Also, to repeat the important operational facts, we have 3 cats, 1 dog, more than 12 fish in the aquarium, and one mysterious mouse rumor that has been treated like a major office subplot.
Small enough to care. Experienced enough not to panic every time Apple changes something.
Which means less hand-holding, less chaos, and more “we already know how to solve this.”
Because miserable marketers rarely write persuasive emails. They mostly write long Slack messages.
Because we are not barbarians.
Also because if a client, partner, or team member comes into the office and wants a cold Coca-Cola, we figure that is not the moment to start acting like an airport minibar. Hospitality matters. Goodwill matters. Tiny gestures matter. And frankly, if someone trusts us with their email revenue, the least we can do is not invoice them for fizzy sugar water.
There is a deeper point here. We believe business should feel generous when it can. Not sloppy. Not wasteful. Generous. The same reason we try to leave people better off than when they arrived - with better strategy, better copy, better jokes, and yes, occasionally a free Coke.
Very reasonable questions, answered without hiding behind jargon or a 37-slide deck.
Then let us talk. We will look at what is there, what is missing, what is underused, and where the easiest money is probably hiding. No fluff. No interpretive dance. Just a sharper path to more revenue from the list you already own.